Truckinginfo.com published an opinion hotline article written by Lana Batts entitled, “What’s Really Normal.” In it she noted that it’s not the strongest or the most intelligent that survive in turbulent times, but the most responsive to change. A significant part of being responsive to change to fully understanding what activities create costs and assigning them to the right function. For example, a new truck that has two or three different drivers a year can increase maintenance costs 2—3 cents more over a truck with only one driver. Assigning those extra costs to maintenance, rather than retention, only further hides the true cost of driver turnover.